Brands are beings.
We bring them to life.

For businesses ready to stand out in a crowded market, our strategic brand identity systems craft the heart, persona, and expression needed to launch & scale consistently and confidently.

CORE Identity System

INCLUDES:

  • Half-Day workshop with your core team and a handful of ours to:

    • Articulate unique value proposition

    • Evaluate competition

    • Develop brand persona

    • Define territory

    • Empathize with stakeholders

    • Primary logotype + icon design

    • Secondary logos

    • Delivery in BW + Color for print + web usage

    • Color + typography palettes

    • Layout + application examples

    • Photography and/or illustration art direction

    • Brand Guidelines

Big Brand Difference

INCLUDES:

  • Our team + your team + no stone unturned. We’ll convene in-person or via Zoom for multiple sessions to uncover everything we and you need to stand apart:

    • Brand Position (your stake in the ground that’s powerfully unique in the category)

    • Brand Purpose (what you’re trying to accomplish for people)

    • Brand Promise (the infinitely repeatable, super-meaningful tag line that sums up those first two things)

    • Brand Truths (some people call them “Pillars;” they’re the reasons to believe)

    • Logo Design

    • Color + typography palettes

    • Layout + application examples

    • Photography and/or illustration art direction

    • Brand Guidelines

    • Tone & Voice Guidelines

    • Key Brand Stories (consumer-facing copy that supports everything — you can use this from Day One)

  • Once the strategic platform and brand identity is established, we’ll work with you to scope whatever touchpoints you need to bring the brand to life: everything from packaging to website and anything in between.

Web Design & Development

  • Simple brochure-style web design with client-provided content is suitable for Small businesses and solopreneurs that don’t offer e-commerce.

  • For medium to big businesses and those that have more complex information architecture and e-commerce. This a more robust process with a deeper discover, information architecture, and custom development.

Additional Creative Services

  • Packaging design + production

  • Social media assets + templates

  • Business card + letterhead design 

  • Brochures, posters, presentations + print collateral

  • Environmental graphics + wayfinding

  • Trade show booths + marketing materials

  • Photo + video art direction

  • Animation

  • Custom typography

Learn more about our process and how we can help bring your brand to life.

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