Brands are beings.
We bring them to life.
For businesses ready to stand out in a crowded market, our CORE identity system provides the strategic foundation and branding toolkit to fuel growth. Starting with a half-day discovery workshop, we’ll gain clarity on positioning and persona. From that strategic foundation, we’ll craft a distinctive logo system, comprehensive visual identity, and brand guidelines. This package equips your team with everything needed to launch & scale consistently and confidently.
CORE IDENTITY SYSTEM
INCLUDES:
Collective Intelligence Workshop
Onboarding questionnaire
Competitor review
4-hour discovery workshop
– Articulate what’s unique to your business
– Evaluate your competition
– Empathize with your stakeholders
– Develop your brand’s personaInsights report & creative brief
Logo Design
First round presentation of up to three concepts
Up to three revisions of chosen direction
Final digital rendering of logo in web and print formats in black and white and color
Comprehensive
Visual Identity
Mood boards – 2-3 options
First round presentation of type & color palettes, photography &/or illustration concepts and layout ideas
Up to 3 revisions of identity system
Creation of brand standards manual
$10,000 // 6 weeks
Deliverables
Discovery insights report & creative brief
Logo design
Brand standards manual
– Defines logo usage
– Defines typography & color palettes
– Defines photography and/or illustration style & usage
– Includes mockup layouts that show how all the elements come together
ADDITIONAL OFFERINGS
Naming & Tagline
Development*
Naming: Up to 10 concepts with preliminary trade name screening, domain name search & 3 rounds of revision
Tagline: Up to 5 concepts & 3 rounds of revision
FEE: $5,000
*Client responsible for comprehensive trade name search
and filing.
Messaging Platform
Elevator pitch: 1 concept & up to 3 rounds of revision
Messaging for 5 key areas:
1 concept & up to 3 rounds of revisionTone & Voice Guidelines:
1 concept & up to 2 rounds of revision
FEE: $5,000
Basic Squarespace Website
5 page brochure-style web design with client-provided content
FEE: $5,000*
*Does not include Squarespace subscription or writing.
Additional Capabilities
Custom Wordpress or Shopify website design & development
Packaging design & production
Social media assets & templates
Business card & letterhead design
Presentation template design
Environment graphics & wayfinding
Trade show materials
Brochures & print collateral
FEE: Scoped upon request